Global Marketing Coursework Example | Topics and Well Written Essays - 500 words

Global Marketing - Coursework Example Firstly, a company has a better brand presence all over the world, since parts of the world are familiarized with its products; bring rich long term dividends (Chung, 1996, p.2). Secondly, the need to reach out to better markets is fulfilled, allowing the company to recover from losses incurred in lower markets. The main disadvantages of global expansion and e-commerce are not many. The most difficult part of the expansion is the high degree of market risk that comes into the reports and the reduced ROI that hits the investments during the initial years. The most important challenges that any company faces while global expansion includes developing a daunting localization strategy that does not fail in spite of local competitors in new markets, and the challenge of overcoming product launches which fail in rich markets, only because of lack of customization or local features. When Apollo Inc decided to expand its products into the toy markets in Asia and Europe, it had to decide on a great deal of customization to be able to create a same degree of appeal amongst buyers in the new markets. Established in 1912, Apollo Inc had to work it up the US markets the hard way. Their offerings initially failed to match up with the predominance of Disneyland and the Barbie franchisees. In order to get over these existing competitions, Apollo had to concentrate on toy items that were bought by boys. These included cycles, helicopters, and sports gear that helped school going kids and teenagers make the most of their boyish adventures. In order to succeed in global expansion, Apollo Inc has to measure up all the toy offerings that the new markets have. Barbie already has a worldwide presence wile Disneyland products and mimics are not to be found outside US. So, in countries of Canada and Europe, Apollo can hope to succeed in its expansion strategy. With a multi-national strategy going